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expired domains?

The world is evolving, and people have finally realized that one of the best ways to earn a good income or increase sales turnover is through online business. Hence, the reason why people are hellbent on creating or buying websites is to reach out to a sizeable amount of customers throughout the world.

Starting or creating a new website from scratch is challenging because you will have to attract visitors, and this will cost you your time and money. Hence, the reason why site builders their clients buy expired domains. Although not all domains are worth it because some generate little or no visitors, and that is why I am writing this article to help people with the information they need to know about expired domains with traffic.

Expired domains are domain that has been previously allocated to an individual, business or an association, but the contractual binding, validating the domain has come to an end and neither of the parties involved (the buyer and the provider) has made no effort towards contract renewal. Consequently, such domain will be made available for re-registration by the domain provider, with all the associated benefits completely transferred to the new buyer.

There are various reasons why domains may expire. A few of these reasons include:

1. Trademark Infringement
2. Termination of contract
3. Failed project
4. Portfolio Liquidation

Yes, an expired domain is completely safe to use. Instead of starting an SEO company or a blog or a site anew, it will be advisable to buy an expired domain. This is because starting a new site will require you to develop new content, backlinks, and domain age authority which is usually time-consuming. When you buy an expired domain, you will automatically inherit these benefits, which means buying an expired domain is not only safe but also advantageous. However, the only situation where your safety may be put at risk is when you buy an expired domain with unfavorable metrics (details later about this).

Yes, buying expired domains is worth it. However, before buying an expired domain, make sure you have enough information about such domain before making a purchase decision. Seek advice from experienced site builders to help you determine whether the expired domains have any problem you might inherit. The original owner of the domain you intend to buy may be battling problems with bots, spam attacks, or google warnings.

An expired domain with traffic is an expired domain formerly owned by a business or an individual but generates a lot of visitors or traffic. The new buyer will acquire the traffic after a successful purchase and may decide to build his niche on the inherited traffic or direct the traffic to his main domain using any of the tools discussed earlier in this article.

Page rank is a mathematical expression that shows how important a web page is. According to Google, how important a page is depends largely on the number of page links on other websites that lead users to the web page. A good expired domain must have a high page rank value. Google calculates web page ranking using this equation;

PR(A) = (1-d) + d(PR(t1)/C(t1)+…+ PR(Tn)/C(tn))

Where;

t1 – tn = pages linking other pages

C = number of outbound links

d = damping factor which is usually fixed at 0.85

Earlier in this article, I defined domain authority as the “score ranking technique for search engines, which helps to estimate how a website rates in search engine results”. An expired domain with a high domain authority will rank high in both page rank and search engines.

It is important to buy an expired domain whose content is related to your main domain, especially when you are buying a new domain with backlinks. When you buy a new domain with a niche similar to yours, all the traffic that belongs to the original owner will become yours. However, if you buy an expired domain name with a different niche, you are likely to lose traffic because they will be seeing completely different from what they intend to see. When there’s no trust, there’s no business!